Why social media is not a marketing plan
Social media. Good for getting eyeballs, but is it a plan? Marketing is more than just random social posts and, in this article, I tell you why I think it’s not a plan and what you need to do instead.
Social media. Good for getting eyeballs, but is it a plan? Marketing is more than just random social posts and, in this article, I tell you why I think it’s not a plan and what you need to do instead.
Consistency is memorable. If you don’t show up regularly, your business will be forgotten. Yet when you look at small businesses, their efforts are all over the place. In this article, I give six ideas to help you be more consistent in your marketing efforts.
One of the most common questions I keep getting asked is “Do I really need a website?” And it’s a perfectly valid question. So, let’s dig in and see why you should have a website for your small business.
Time is something we will never have enough of. There will always be more things to do than we have time in a day. And as small business owners, it’s really easy to steal time from family to complete more work. This article gives you some tips to avoid being overwhelmed in your day.
In business, it always pays to keep your eyes open. And when it comes to competition, it’s even more true. This article goes over how to find your competition and gives you some ideas on how to handle others in your field, so you can continue to grow your business.
Everyone loves a good sale. Just look at Black Friday or Prime Day. And a good sale can bring you lots of new business that could easily spin into repeat customers. Given that sales work so well, how can you take advantage of them? In this article, I cover seven different types of sales you can run in your business.
It’s harder than ever to keep visitors on your website. If you can’t show them that you have the solution to their problem within seconds your chance is lost. In this article, I cover a few ways that you can encourage visitors to hang around longer.
When it comes to business email, there are right ways and wrong ways to approach it. While it might seem easy enough to jump all in with a free service, it is often better to pay and get the benefits that come with a paid service. In this article, I explain the different options and give you my recommendations for business email hosting.
Most businesses want to rank well in search engines. It’s a given that most would. Yet many small businesses miss the mark on a few simple things they can do to help their site rank better. This article uncovers the easy wins that make your site show up better in search results.
Artificial Intelligence is a big topic lately. For those of us that create content as part of running our business, it might seem like a solution to shortcutting the content generation process. But there are some huge pitfalls you need to know before you start using AI to write your content for you.