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Category: Marketing

Create loyalty through personalization

Creating loyalty by personalizing customer interactions

Customer loyalty is crucial to long-lasting business. And creating that loyalty could be as simple as providing a unique and personalized experience for those you do business with. In this article, I will give you a few tips on how to personalize interactions with your homestead business.

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Ideas for consistent marketing

Six ideas to be more consistent with your marketing

Consistency is memorable. If you don’t show up regularly, your business will be forgotten. Yet when you look at small businesses, their efforts are all over the place. In this article, I give six ideas to help you be more consistent in your marketing efforts.

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Optimizing a Google Business Profile

Optimizing your Google Business Profile

When was the last time you looked at your Google Business Profile? If you are ignoring your profile, it is hurting your small business. In this article, I discuss the importance of having and optimizing your profile so your business can stand out in the results.

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Elements of brand value

Four key elements to your brand value

Every brand has a value. And there are four things you can change to increase your brand value to your customers and help to get more business in the future. In this article, I share those four key elements and give you some ideas to implement them.

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