Your audience is constantly bombarded by emails every day. And they are quickly filtering out what is important to them. In this article, I go over five reasons why having a shorter email is better for your reader and your conversion rates.
Email marketing is a critical part of most successful businesses. But how do you get started and use it to make more sales in your small business? In this article, I go over the basics and guide you in using email to grow your craft business both on and offline.
Many businesses think of a website one of two ways. Either they look at their website as a brochure which sits around all day or as a sales cart that people land on to instantly buy. The truth is a website should be both and more. So how can you make your website start doing more? Enter the nurturing campaign.
Customer loyalty is crucial to long-lasting business. And creating that loyalty could be as simple as providing a unique and personalized experience for those you do business with. In this article, I will give you a few tips on how to personalize interactions with your homestead business.
Social media. Good for getting eyeballs, but is it a plan? Marketing is more than just random social posts and, in this article, I tell you why I think it’s not a plan and what you need to do instead.
