Creating great product descriptions can take a lot of time and is often ignored, or small business owners use shortcuts to make it easier. But if you follow the steps outlined in this article, your descriptions will stand out from the masses and make you more sales.
Your audience is constantly bombarded by emails every day. And they are quickly filtering out what is important to them. In this article, I go over five reasons why having a shorter email is better for your reader and your conversion rates.
Many small business owners who create their websites have common mistakes that stop their sites from performing. This article discusses five common mistakes of Do-It-Yourself website builds and teaches you how to fix them.
Every brand has a value. And there are four things you can change to increase your brand value to your customers and help to get more business in the future. In this article, I share those four key elements and give you some ideas to implement them.
For a successful website, you need to be able to convert the visitors you get into new customers. And a better rate helps you convert more visitors with less traffic. In this article, I teach you six ways to improve your website conversion rate.
Choosing a good title and description for your page is key to good search engine ranking. In this article, I teach you how to make your title and description stand out from the pack.
We can never predict when the economy will crash and take our businesses down with it. But if we prepare for tomorrow while we can today, we can survive. In this article, I give you some ideas on how to prepare your business to survive and thrive in a recession.
As a small business owner, the last thing you might think you need is a fast website. Or you may have heard you need a fast website for search ranking. In this article, I look at why you should care about website performance.
Social media. Good for getting eyeballs, but is it a plan? Marketing is more than just random social posts and, in this article, I tell you why I think it’s not a plan and what you need to do instead.
Consistency is memorable. If you don’t show up regularly, your business will be forgotten. Yet when you look at small businesses, their efforts are all over the place. In this article, I give six ideas to help you be more consistent in your marketing efforts.
