Every business owner needs customers. No matter how small or rural your homestead business is, you need to reach those people who you will do business with.
Let me paint a picture for you.
Pretend that your business exists on an island. All your competitors are also their own islands. And worst of all, your customers all live on yet another island.
As a beginner business owner, your island is equipped with a two person boat. To get customers, you must hop in your boat, go to the customer island and then ferry the customers back. One person at a time.
This action costs you a lot of time and energy not spent running the rest of your business. Slow painful marketing. This is the cold calls and door to door sales of marketing.
Your competition is in the same situation. They can only get one customer at a time. Until something changes.
Now as a savvy business owner, you start to build a bridge instead. One pier at a time. Soon you have a bridge all the way to the customer island. They come and go freely without needing your time. And since you have made the bridge easy to cross, they do lots of business with you.
It took time in the beginning to build the bridge, but you got so many more customers it was totally worth it.
This is smart marketing. The various pieces of marketing you create produce the bridge to the other side. And like an engineer, you need the right pieces in place, or your bridge will fail.
Now that we get the picture, what should you do to build your bridge?
Start by learning about your customers. Where are they in the journey to your product? Do they even know they have a problem yet?
Now, help them find your product by building their knowledge and trust in you until they can easily reach the other side. This is done through blog articles, informational videos, testimonials, and other forms of marketing. Heck, it could even be a weekly newsletter just like this one.
So, what’s stopping you from building the bridge to your customers? Time, money, knowledge. They can all be fixed. And remember, you don’t have to be alone to make your bridge a success. Simply reply to this email and let’s talk about building your marketing bridge together.